Ascott inked deal with a US-based luxury brand

All is set for its North American expansion.

In a release, the Ascott Limited (Ascott) announced that it is further enhancing its profile in the North American market through the formation of a marketing partnership with AKA, a luxury brand of serviced residences.

Ascott has also appointed the established Serviced Apartments Worldwide (SAW) as its sales representative in the United States (U.S.).

Under the marketing partnership, AKA, which provides luxury furnished  suites in prime metropolitan locations in the U.S., will refer its customers to Ascott when they travel out of America. Similarly, Ascott will recommend its U.S. bound customers to stay at AKA’s properties. The partnership will widen Ascott’s global reach to about 80 cities across the U.S., Europe, Asia Pacific and the Gulf region.

Ms Carol Barron from SAW has been appointed as Ascott’s sales representative for the U.S. and Canada market. Ms Barron will be responsible for driving sales and promoting Ascott’s three award-winning brands of serviced residences – Ascott The Residence, Citadines Apart’hotel and Somerset Serviced Residence.

Mr Tony Soh, Ascott’s Chief Corporate Officer, said: “We see tremendous potential in the North American market. Ascott’s serviced residences are located in key cities where many American multinational corporations have set up operations. Currently, these companies account for more than 30% of our corporate business and we expect this to increase.

International outbound business travel from America is projected to rise and travellers are expected to stay longer, creating greater demand for serviced residences. We look forward to leveraging AKA’s U.S. network and SAW’s market intelligence to expand Ascott’s market share in North America and increase the scale of our business.”