Amara Group to open hotel in Thailand

The Singapore lifestyle group will enter the Thai market as Amara Holdings Limited's hospitality arm, Amara Hotels & Resorts, develops a 272-room hotel in central Bangkok.

In conjunction with this hotel development, an agreement was signed with Thailand Crown Property Bureau, a quasi-government agency, through the Group’s wholly-owned subsidiary, Amara Hospitality (Thailand) Co., Ltd.

According to an Amara Group announcement, Amara Bangkok will be located in the choice Surawong Road, which is parallel to Silom and Sathorn Roads. Together, they form one of the most exciting areas in Bangkok, an area known for its rich and colourful local entertainment and shopping activities, as well as the financial district of Bangkok. The group said the location was also chosen for its convenient access to and from Suvarnabhumi International Airport and its proximity to the other commercial and shopping centres of Bangkok.

"With all of the amazing activities and attractions and brisk commercial traffic in the area, we see a need for the quality accommodation that Amara provides," said Albert Teo, Chief Executive Officer for Amara Holdings Limited. "The central location of our new hotel in Bangkok and its proximity to the other parts of the city, coupled with easy access to the airport expressway will offer maximum convenience to tourists and business travellers alike."

The Amara Bangkok, which is part of the Group's continued regional expansion, is scheduled to open in 2012 and will feature Amara’s signature cuisines in a chic restaurant and rooftop pool. It will also feature a contrast of timber, glass and steel materials for a contemporary feel, with all the details and amenities one would expect of a world class business hotel.

"Customers are more discerning and well-travelled and as such are looking for an emotional aesthetic experience with attentive service, individual style and a personal touch. We aim to capture the imagination of our guests and offer them all of these in a great location," said Mr Teo.