Calling all agencies: Singapore Tourism Board wants you for 2013-14 campaign

Lucrative two-year contracts up for grabs.

In a release, the Singapore Tourism Board (STB) said it has launched a tender for creative, media, digital and digital production agency partners in destination brand building efforts for a two-year contract beginning April 2013, with an option to extend the contract for a further two years subject to satisfactory performance.

"In the past year, STB has made a deliberate shift towards consumer-centric marketing, developing market-specific strategies and campaigns to address the evolving needs of consumers from Singapore’s key tourism markets. STB aims to attract agencies who, in their respective fields, can deliver solutions based on indepth market knowledge and consumer understanding, have proven track records in building global brands, possess a strong network and presence in STB’s key markets, and have the commitment to develop a mutually beneficial long-term partnership with STB," the tourism board said.

The tender is open from 08 November to 13 December 2012 on GeBiz, the procurement portal for the government. Agencies intending to participate in the tender must sign a non-disclosure agreement and submit it to the Board via e-mail before Monday, 19 November 2012, 1000. The complete set of requirement specifications will be released via e-mail to the agencies who have submitted the signed non-disclosure agreement from Wednesday, 14 November 2012 onwards.

Agencies are also required to attend a compulsory tender briefing on Monday, 19 November 2012, 1415, at the auditorium of the Singapore Tourism Board to ensure clarity on the expectations and requirements of each role. Agencies which fail to submit the signed non-disclosure agreement and attend the tender briefing will be ineligible to participate in the tender.  

“We have deepened our understanding of consumers in our key markets, allowing us to develop relevant and appealing campaigns according to the needs of our visitors. Partnering strong creative, media, digital and digital production agencies will thus enable us to continue this emphasis on visitor-centricity in our marketing efforts,” said Ms Sophia Ng, Assistant Chief Executive, Marketing Group of the Singapore Tourism Board. "We see this as a partnership; beyond planning and executing campaigns, we want to work with agencies in building a strong Singapore destination brand.”