Sonova Holding AG appoints Chin-Hwee Lim as Vice President Sales Asia Pacific

He will head Sonova's business in the region starting 1 April.

According to a release, Sonova Holding AG, the world’s leading provider of hearing solutions, announces today the appointment of Chin-Hwee Lim to the position of Vice President Sales Asia Pacific.

After a short transition period, the Singapore citizen will be responsible for Sonova’s hearing instrument business in the region and join Sonova’s Management Board, effective 1 April 2013. Based in Singapore, Lim will report directly to Lukas Braunschweiler, CEO of Sonova Holding AG.

Asia-Pacific represents a great opportunity for future growth for Sonova. Creating this new position further strengthens Sonova’s ongoing commitment to the region and its importance to its business growth strategy.

“Chin-Hwee’s wealth of experience in healthcare and success in driving growth in emerging markets combined with his passion and ability to build and lead high-performing teams, make him the ideal choice to lead Sonova towards the next phase of sustainable growth in the region,” said Lukas Braunschweiler, CEO of Sonova.

Chin-Hwee Lim joins Sonova from Medtronic, China, where under his leadership the company has seen significant growth. Previous professional experience include senior positions at Novartis, Merck Sharp & Dohme and Abbott. Lim holds a Bachelor of Engineering in Chemical Engineering from the National University of Singapore.

In addition to Lim, the company will expand its Management Board, reflecting the significance of Sonova's growth strategy across all businesses. With effect from 1 April 2013, Stefan Launer (Vice President Science & Technology), Jan Metzdorff (Vice President Unitron) and Franz Petermann (Vice President Channel Solutions) will join the Management Board. To date all three new members have already successfully worked in their current role at Sonova. "By creating the new position for the Asia-Pacific region and enhancing our organizational structure, Sonova is ideally positioned for the future", adds Braunschweiler.