OSIM International's uAngel chair line set to capture new market

Price point is attractive, says Maybank.

Here's more from Maybank Kim Eng:

Launch of uAngel. This is a contractible massage chair, which is a replacement for the earlier uSoffa-runway. The price in Singapore will be SGD1990, which is a lower price-point. It is already launched in Hong Kong and China, and will be launched in Singapore in March. We believe the space efficiency as well as the price point will capture a new customer base. Despite the lower price-point, margins are likely to be maintained due to more efficient cost production.

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