BioMers strikes strategic partnership with Vitaldent

Five-year aggreement with European dental giant.

BioMers Pte Ltd, a Singapore medical device company, has signed a five-year partnership agreement with Vitaldent, Europe’s largest dental chain and one of the leading chains of clinics globally, and set up its European headquarters in Madrid, Spain.

Through the partnership, BioMers has successfully completed the nationwide launch in Spain of its flagship product SimpliClear®.

BioMers is a spin-off from the National University of Singapore and portfolio company of New Asia Investments, a Singapore-based venture capital firm.

With the launch in Spain, BioMers is now offering SimpliClear® in all 380 clinics of Vitaldent throughout the country. Through these latest developments, BioMers is positioning itself to play a leading role as a major innovator in the growing aesthetic orthodontic segment in Europe, which represents one-third of the global orthodontic market.

The Spanish launch started with a pilot test in selected Vitaldent clinics and a series of training seminars and site visits performed by the BioMers’ local sales team to the networks clinics throughout the country.

BioMers said that a Vitaldent survey of patients fit with SimpliClear® resulted in 100% patient satisfaction in terms of performance results, aesthetic look and feel of the product, while all patients responded that they would recommend the product to a family member. In addition, an independent panel of expert doctors rated SimpliClear’s clinical outcomes as excellent.

“This overwhelmingly positive response for SimpliClear® from both doctors and patients is a strong validation of our product proposition and the effectiveness of our underlying technology which delivers the combined benefit of completely clear aesthetics and effective clinical performance.

The close collaboration with our partner Vitaldent has been instrumental in delivering such a positive result in Spain,“ said Mr. David Edwards, CEO BioMers.

SimpliClear® is a translucent braces solution. The clear braces are made from a polymer composite material that was first developed at the National University of Singapore, and spun off to BioMers in 2005. Within the global orthodontics market, BioMers is the only provider to offer a clear archwire solution.

“Vitaldent is committed to continually provide the best possible dental care to our patients, and keeping up to date with the latest dental technology is key to this commitment. SimpliClear® is one such technology. Unlike previous aesthetic solutions that have limited applicability, SimpliClear® can treat all types of cases.

Now, patients who previously could not choose an aesthetic solution due to the complexity of their case have an available aesthetic option. SimpliClear® has enabled us to fill this unmet market need and we are very excited to offer SimpliClear® in all our clinics,” said Mr. Oscar Salamance, CEO Vitaldent.

Moving forward, BioMers said it is looking at establishing more industry partnerships as well as branching into new geographic territories.