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Food & Beverage

Staff Reporter

, Singapore

Published:

8 months ago

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Photo from David von Diemar on Unsplash

Season Global partners with Treasury Wine to distribute Penfolds Champagne

The group will distribute the champagne series across China.

Season Global Trading has been appointed as the exclusive agency for the distribution of Penfolds Champagne series across China.

The appointment is in line with the group’s partnership with Treasury Wine Estates (TWE), a premium wine company listed on the Australian Securities Exchange.

“We are delighted to be appointed as the exclusive agency for Treasury Wine Estates to distribute the Penfolds Champagne series across China.” Shero Dong, Season’s chief executive officer, said.

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“This collaboration shows that Treasury Wine Estates recognize the competitive edge that we have in China’s beverage industry and is a strong endorsement of Season’s capabilities." Dong added.

A signing ceremony in Chengdu, China was held to mark Season’s official appointment as the exclusive agency for Penfolds Champagne series across China.

The ceremony was attended by senior management representatives from Oceanus, Season, TWE, and Penfolds.

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