Here's why F&N just appointed 2 CEOs

For "sharper operational focus".

In a release, Fraser and Neave, Limited (F&NL) announced the appointments of Dato’ Ng Jui Sia as Chief Executive Officer, Non-Alcoholic Beverages, and Mr Huang Hong Peng as Chief Executive Officer, Beer.

Reporting to the Food & Beverage (F&B) Board Committee, these appointments mark the first step in redefining F&NL’s F&B division. “These two senior leadership appointments are part of our overall initiative to provide sharper operational focus on 2 key beverage categories in our F&B business and develop synergistic cooperation with ThaiBev Group, in order to achieve growth in shareholder value,” said Mr Koh Poh Tiong, Chairman of the F&B Board Committee and Director of F&NL.

In his new role, Dato’ Ng is responsible for the Group’s Non-Alcoholic Beverages division, with operations and investments in Singapore, Malaysia, Thailand and the Indochina region. Prior to this appointment, Dato’ Ng has extensive leadership experience that includes senior positions in both public and private sectors. From August 2010 he has been the Chief Executive Officer of F&N Holdings Berhad, a listed subsidiary in Malaysia where he has overall responsibility for the Group’s F&B business in Malaysia and Thailand. Dato’ Ng also served as the Chief Executive Officer of Times Publishing Limited, a subsidiary of F&NL, from 2006 to 2010. He brings with him 18 years of experience in the Group, of which over 13 years are in the F&B, Non-Alcoholic business.

Mr Huang is responsible for overseeing and driving the strategic growth of the Beer division. Previously the Deputy Chief Executive Officer of F&NL’s F&B division, he has nearly 18 years of experience in the F&B industry, in both public and private sectors. Before his appointment as the Deputy Chief Executive Officer of F&NL’s F&B division, Mr Huang held various regional senior management positions in Asia Pacific Breweries Limited, formerly a joint venture company of the Group, for 13 years.

The Board of Directors said it is confident that Dato’ Ng and Mr Huang will leverage on their wealth of experience in the F&B industry to lead and grow the Group’s F&B business from strength to strength.