Food delivery app drives digitalisation in F&B sector: report

Deliveroo estimated to have contributed $139m to the local economy.

Digitisation for 57% of restaurants in Singapore increased after partnering with Deliveroo, reinforcing the significant role food delivery platforms play in the country’s digital economy, according to a new report.

In a report by Capital Economics commissioned by Deliveroo, the online delivery app was estimated to have contributed $139m in gross value added to Singapore’s economy in 2022, supported 5,250 jobs and garnered over 9,000 restaurant partners.

The survey also showed 25% of the platform merchants expanded their restaurants to cater to the growing volume of customers.

Teyst Group, a long-time partner of Deliveroo since 2016, achieved a fivefold increase in order volumes for its The Daily Cut restaurant last year after integrating a pick-up system into their operations, according to the study.

“Leveraging Deliveroo’s data-driven insights to strategically introduce self pick-up as an additional avenue for customers’ orders has been one of the best pivots we’ve made in our business approach for The Daily Cut,” Jonathan Yang, CEO of Teyst Group, said.

Poke Theory, a partner company, saw a 500% surge in sales in the third quarter of last year following Deliveroo’s pick-up campaigns. It also used Deliveroo’s Partner Hub for a more efficient utilisation of their marketing budget.

“Through comprehensive analyses of our operational data from the platform, we’re able to learn what our customers love and evolve our menu accordingly. Deliveroo’s marketing campaigns have also been greatly helpful in exposing our brand to more people,” Anna Ng, co-founder of An Acai Affair, said.