Alcoholic beverage industry digitises labels, to enhance transparency in sales

This is to aid consumers in making informed purchase decisions. 

Singapore’s alcoholic beverages industry is shifting to a broader trend of digitisation, providing key information in a digital format in response to the growing demand for readily available product details, according to GlobalData. 

“Digital labels can provide consumers with guidelines aligned with national health standards, helping consumers make informed decisions about alcohol consumption and promoting responsible drinking practices,” said Tim Hill, key account director, SE Asia at GlobalData. 

Moreover, Hill also said that digital labels reduce the need for altering physical packaging with each regulatory update, allowing for more efficient and real-time modifications without the environmental footprint associated with reprinting labels.

“GlobalData 2024 Q2 Consumer Survey corroborates this trend, where 61% of respondents in Singapore stated that their product purchasing decisions for food and drinks are either always or often or somewhat influenced by how digitally advanced/”smart” the product/service is,” said Biswarup Bose, lead consumer analyst at GlobalData. 

With this, Bose also said that manufacturers are launching digital labels, accessed via QR codes, enabling consumers to quickly access detailed product information through their mobile devices, boosting engagement and transparency. 

For instance, Pernod Ricard, an alcohol producer, has introduced a digital label initiative in Singapore, aiming to meet consumers’ growing demand for more accessible product information and encourage healthier drinking practices.