See how Sino Grandness is prospering in China

New products launching, distribution network expanding.

According to Maybank Kim Eng, Sino Grandness's domestic business "is making impressive progress on all fronts, including new product launches, expansion of its dstribution network and new capacity installation."

The research firm also said the Garden Fresh IPO is on track, all building up to give Sino Grandness a strong growth outlook.

Maybank noted how Sino Grandness has launched new juice products launched in 2Q, including 50/100% concentration Pipa juice and Pipa/Mango juice, which it said "seem to have been welcomed by the market and were among the company’s best-selling products in the past few months."

Sino Grandness has also launched some snack food products under its “Haotianyuan” brand, but Maybank said it is still too early to say how well these snack foods will be accepted by the market. Interest seems to be high though as many attendees at the trade fair "liked the taste of the product," the research firm added.

On the distribution front, Garden Fresh hired a team of experienced sales staff from another big beverage
company earlier this year.

With the help of the new sales team, Garden Fresh is expanding both horizontally and vertically, said Maybank.

"It has penetrated into new markets in the northwest and southwest provinces in China. It also grew its retail points further into Tesco, Jusco, Parkson, Hongqi and Meiyijia. Within its existing territories such as Guangdong and Sichuan, Garden Fresh is expanding vertically into more channels, such as restaurants, Foxconn’s Shenzhen factory as well as the Navy," said Maybank.