Koufu launches milk tea brands in the Philippines

A Philippine pizza chain will manage the brands under a master franchise agreement.

Food court and coffee shop operator Koufu has entered into a master franchise agreement with Shakey’s Pizza to expand its Supertea and R&B Tea brands to the Philippines, the company announced in a press release. Under the agreement, Shakey’s will manage the brands in the country for seven years.

The rights include adopting a co-branding strategy to sell selected R&B Tea drinks in Shakey’s and Peri Peri stores in the first year of business, and subsequently to open at least five self-operated stand-alone R&B Tea outlets.

Shakey’s also now has the right to sub-franchise R&B Tea within the seven-year term. Koufu will collect franchise fees, royalties and marketing fees as part of the agreement, the press release noted.

As of June, Koufu has a total of 26 R&B Tea outlets and a Supertea outlet in Singapore and several others in Macau, Malaysia, and Indonesia.