Deliveroo launches online portal for restaurant delivery data

It will have a marketing feature which will help make restaurants set up their own offers for consumers.

Deliveroo rolled out an online portal which will provide data and insights on how restaurants’ delivery services perform, an announcement revealed. A key feature of the Restaurant Home portal is Marketer which will enable restaurants to upload and tailor promotions.

Amongst the platform’s features is that it shows the total number of delivered orders and the percentage change over a time period. It will also show the average time between order acceptance and rider pickup, as well as the percentage change in prep time over a time period as well as competitors’ average prep time in a local area.

Moreover, it also included a line graph of the average customer order rating per day over a time period, as well as how this compares to competitors in a local area.

Meanwhile, the Marketer feature of Restaurant Home allows restaurants to set up their own marketing offers to consumers on the app.

According to Deliveroo, restaurants that partnered their service average saw their revenues increasing by up to 30%.