Chug it with Tiger Brewery's brewing-to-bottling tour

This will provide visitors a peek into the iconic brew’s heritage, the best brewing practices adopted by APBS, and the packaging process.

In a news release, Asia Pacific Breweries Singapore announced a milestone with the unveiling of a New Tiger Brewery Tour, a behind-the-scenes showcase of the efforts that contribute towards the brewing of great beer at the Tiger Brewery. Reflecting the actual undertakings at the brewery, which is an integral component of Singapore’s tapestry and heritage, the new tour offers locals and tourists a must-see experience of how Singapore’s iconic Tiger Beer is brewed.

The inaugural occasion, which was attended by APBS’ trade partners and guests from the government sector, was graced by guest-of-honour, Roland Pirmez, Chief Executive Officer of Asia Pacific Breweries Limited. The highlight of the celebration was the unveiling of the “Packaging Gallery”, an exhibition hall created in the structure of an 18-metre long Tiger Beer bottle.

“The New Tiger Brewery Tour will serve a vital role for APBS to put the spotlight on the Tiger Brewery as a destination and to celebrate the great beer that we brew. With Tiger Beer loved worldwide by millions of people and established as an integral part of Singapore’s identity, the new tour presents the ideal opportunity for one and all to discover the story behind it. Visitors will get to have a feel of the quality ingredients used to brew beer, understand the processes employed in brewing as well as taste fresh Tiger Beer at the Tavern”, said Mr Michael Chin, General Manager of APBS.

In addition to the “Packaging Gallery”, which will provide visitors with a more engaging experience of the packaging process and immerse them in the iconic brew’s heritage, the New Tiger Brewery Tour will shed light on the best brewing practices adopted by APBS as part of its conscious efforts to run a sustainable business.

“Enjoying beer is a very sociable occasion, but we want to remember the key ingredient of these experiences - great beer. The new tour will help us share with visitors, how our beers are made with the best brewing technology available that saves water, reduces energy consumption and improves efficiency and productivity as a whole. We are excited to be able to share the steps taken as part of our sustainability footprint through the new tour and get people excited about how great beer is brewed right here in Singapore”, added Mr Chin.

Beyond maintaining the highest brewing standards and use of the finest ingredients to produce its beers, APBS has continuously invested in new technology to reduce water, electricity and thermal energy consumption at its brewery. This has translated into improved efficiency and productivity for APBS, which has outlined a footprint aligned with Asia Pacific Breweries Limited’s sustainability approach to secure sustainable license to operate and grow.

APBS’ efforts are also in tandem with the government’s mandate in the Sustainable Blueprint Report, published by the Inter-Ministerial Committee on Sustainable Development in 2009, for businesses in Singapore to take positive action towards responsible operations.

The tour showcases APBS' water savings, electrical savings, and thermal savings.

In addition to reducing water, electricity and thermal energy consumption, APBS has also successfully implemented initiatives to reuse and recycle over past years. At present, 87% of bottles that leave the Tiger Brewery for the market are returned, and approximately 85.5% are reused. This has resulted in the reduction of 25,000 tonnes of waste annually.

APBS has also been recycling its spent grain by using it as animal feed. A high and consistent level of recycling of its industrial waste sees APBS produce less than 150 grams of non-recyclable waste for every 100 litres of beer that it produces at the Tiger Brewery.