AXA Life appoints Kwek Perroy Li Choo as Chief Marketing Officer

Chen Xia Ling has also been appointed as Chief Financial Officer.

In his role, Li Choo will lead the overall development and implementation of market insights, product offering, and brand and communication strategies to ensure that AXA realises its ambitions to become the preferred insurer for its customers and distributors in Singapore.

“As Singaporeans live longer and the ageing population here grows, my priority is to listen to our customers and distributors, and work with our teams to ensure that we accelerate our efforts to provide insurance solutions with outstanding value. We are committed to improving and redefining standards in our service delivery, like we are doing in 61 countries across the globe,” said Li Choo.

Li Choo has 15 years experience in the insurance industry spanning Asia, the US and Europe. She has been with the AXA Group since 2003 and has held a number of Marketing and Finance positions, in a mix of global, regional and local roles. Li Choo was first based in the Paris head office, and later worked in Hong Kong and Brussels.

Chen Xia Ling joins AXA with more than 17 years of experience across a variety of industries including insurance, asset management, real estate, investment banking and private equity. Her key responsibilities in her role as CFO will be to direct and manage all finance, investment and risk management matters.

“I am very excited about the opportunities we have in AXA both globally and locally in Singapore. I believe the business is well positioned for its next phase of growth, benefiting from a global brand and AXA’s strong financial strength. ” said Xia Ling of her new position.

Xia Ling was previously Finance Director for Aviva's life, health and investment administration businesses in Singapore, Hong Kong & Middle East, and most recently, she held the office of CFO Asia at Whittington Asia Pacific Pte Ltd / DirectAsia.com Group.