Robocash Group enters new phase as ‘UnaFinancial’

It plans to expand its services in the financial sector.

Robocash Group has rebranded to UnaFinancial, shifting its focus from alternative lending to bolstering its financial ecosystem.

UnaFinancial is on a new phase of growth toward customer spending, borrowing, and investment needs in both existing and new markets.

Previously, the group primarily served underbanked populations in emerging markets. However, changing customer profiles and preferences, along with digitalisation, have prompted this strategic shift.

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UnaFinancial, under the leadership of CEO Natalia Ishchenko, is diversifying its offerings. It will introduce new credit solutions like buy now, pay later (BNPL), credit lines, credit cards, and digital investment services. Additionally, it's expanding into Central Asia, Latin America, and the Middle East.

Since 2015, Robocash Group has prioritised alternative consumer lending in Asian markets, with over $1b in financing and a 61% year-on-year increase in loans issued in 2022.

In 2021, UnaFinancial (formerly Robocash Group) launched UnaCash, a BNPL service in the Philippines, a step towards their broader financial ecosystem. Later, in July 2023, they introduced traditional POS loans in the Philippines.