Great Eastern rebrands Overseas Assurance Corporation

It is part of strengthening its general insurance business.

Great Eastern Holdings’ general insurance arm, Overseas Assurance Corporation (OAC), has been rebranded as Great Eastern General Insurance (GEG) in Singapore, with its operations in Malaysia targeted to follow suit end of August 2017.

The rebranding is part of the company’s strategy to strengthen its focus to further build its general insurance business into a significant pillar of growth for the Great Eastern Group.

Great Eastern Holdings Group CEO Khor Hock Seng shared, “Great Eastern is a brand customers know and trust. With the consolidation of OAC into the Great Eastern brand, there will be greater brand unity across our business lines which will enable us to fully leverage the strengths of our established brand to offer more compelling propositions.

He added, "Our general insurance business has been growing steadily and we fully intend to build on the good momentum. Moving forward, a strategic focus will be to leverage the huge customer database and distribution capabilities of Great Eastern and OCBC Bank and draw on our collective strengths to tap into new growth opportunities to serve individual and corporate customers."

GEG customers can also now enjoy Great Eastern’s Live Great Programme, an industry-first loyalty programme which offers health and wellness privileges from 120 merchant partners across the region.