UOB tapped e-commerce firm Synagie to boost SMEs' online sales management

They will enable SMEs clients to manage e-commerce processes like inventory storage and management.

UOB partnered with e-commerce firm Synagie to allow the bank’s small and medium enterprise (SME) clients in Singapore to have a preferential access to Synagie’s range of e-commerce solutions, an announcement revealed.

Amongst the solutions are Synagie.com which is a one-stop cloud-based platform that allows businesses to integrate their sales and distribution in Singapore and Malaysia across multiple e-marketplaces such as Lazada, Qoo10 and Shopee, as well as offline channels using just a single dashboard. It also offers on-demand warehousing and fulfilment services on a pay-per-use basis.

Through the partnership with Synagie, the bank’s SMEs clients can manage e-commerce processes like inventory storage and management, digital marketing and multi-channel sales, distribution, and fulfilment of customer orders in a more centralized, convenient and a cost-efficient way.

SMEs may also access comprehensive overview of their customer demand and cash flow, and a more effective reconciliation of their financial accounts through the solutions. Moreover, Synagie.com also provides real-time big data analytics tools to help businesses understand their customers’ buying preferences, thereby better identifying sales and marketing opportunities.

“The consolidated management of their sales and distribution on a single dashboard will also provide them with a better understanding of their own cash flow needs, enabling them to seek financing promptly,” UOB head of enterprise banking Choo Kee Siong said.

The two firms are eyeing to go into a regional collaboration, with Malaysia’s launch expected by end-2018, followed by Thailand, Vietnam, and Indonesia.