UOB and Grab kickstart digital partnership

Consumers can now apply for the UOB One Card from the Grab app.

Consumers can now directly apply for a UOB One Card from the Grab app or by scanning QR codes found in Grab app as the two parties kickstart their digital strategic alliance first announced in November 2018.

UOB card members can also gain access to certain privileges when using Grab services, like cashback of up to 10% on all Grab rides when they pay with the UOB One Card, a credit card sign-up offer of Grab vouchers worth $100, $10 off Grab rides, and $5 off one Grab ride upon their Auto Top-Up activation on GrabPay.

Also read: Grab and UOB form digital payments service alliance 

The bank added that all UOB Reserve Card customers will automatically qualify for the GrabRewards’ Platinum tier and will enjoy the full suite of Grab privileges such as priority booking and an accelerated GrabRewards earn rate.

“We are excited to bring the benefits of our regional partnership with UOB to our users in Singapore,” Ooi Huei Tyng, managing director of GrabPay Malaysia, Singapore and the Philippines, said. “With Grab’s and UOB’s strengths, we are confident that we can make paying for daily transactions with Grab easier and ultimately move more consumers from cash to cashless.”

The firms announced that they will soon integrate UOB’s rewards and dining privileges programmes into the Grab app. Soon, UOB cardmembers will be able to convert their UNI$, which is the bank’s credit card rewards points, to GrabReward points and vice versa. 

The bank also revealed that they will integrate Grab’s booking function into its mobile banking app, UOB Mighty. Grab’s ride-hailing feature will be paired with UOB Mighty’s restaurant reservation portal which has more than 500 dining deals. 

“In the past year alone, UOB cardmembers took an average of close to a million Grab rides a month,” Jacquelyn Tan, head of personal financial services singapore, UOB, commented. “This makes the Grab app an ideal platform on which customers can enjoy special privileges and make selected banking transactions, whether it is applying for a new UOB credit card or paying for their rides using their reward points.”