Bank Julius Baer develops Asia as second home market

Lender to launch trust company in Singapore and representative offices in other Asian nations.

Swiss private banking group Julius Baer is decisively growing Asia into its second home market. It plans to upgrade its Hong Kong presence to a booking centre before the end of this year, to open a representative office in Shanghai, China, and a Trust Company in Singapore next year, upon application and regulatory approvals. The Bank is also rapidly developing its Asian investment capabilities further as a centre of excellence for the rest of the Julius Baer Group, according to a Bank Julius Baer report.

These plans were announced by its top management when Julius Baer convened a Board of Directors meeting for the first time in Singapore to signify the importance of Asia. Bank Julius Baer also hosted an exclusive gala dinner for clients and business associates to celebrate its 120th Anniversary.

Raymond J. Baer, Group Chairman, who commented on the evolution of global wealth management, said, “Wealth used to be concentrated in several designated wealth centres. Today, growth in emerging markets will help the world develop higher living standards and to broaden wealth distribution, with the investment universe getting richer in the process. This presents significant opportunities for the Bank. Building on our treasured 120-year Swiss heritage, we will relentlessly improve on our focused client-centric business model, expand our offering, deepen and broaden our market penetration in Asia as we increase our global reach.”

Boris F.J. Collardi, Group Chief Executive Officer, talked about Julius Baer in the 21st Century and added, “Our meetings with many different stakeholders in Asia further affirm that Julius Baer is the private bank of choice. As the largest Swiss private banking group, Julius Baer will be the catalyst to bring European know-how and investment expertise to Asia and bring Asian investment opportunities to Europe.

Dr. Thomas R. Meier, Member of the Executive Board and CEO Asia & Middle East, reaffirmed that “Singapore and Hong Kong are our key gateways to Asia, with the former serving as the regional headquarters for South East Asia and the latter for North Asia.” Bank Julius Baer now employs more than 400 employees in Asia.

You're the reader we write for. You're also the person our partners want to reach.

If that sentence describes you — a founder, a C-suite, someone whose attention companies pay good money for — then you already understand why SBR works. We've spent twenty years earning the trust of readers exactly like you. Which is exactly what makes this an interesting place for your company to show up, too.

The ways it can show up are broader than most people assume — thought leadership articles, sponsored content, industry summits across Southeast Asia, regional awards programmes, podcasts, and media placements in print and digital. The right fit depends on what you're trying to do, which is why we'd rather start with a conversation than send a rate card.

If your company has something this audience should know about, we'd like to hear what you're working on.

No rate cards until we understand the brief. It's a better use of everyone's time.

Book a meeting

| Or download the media kit (PDF)

240,000 senior readers quarterly in print Top 1,700 Singapore companies reached

7 markets across Southeast Asia

Top News

30 One-Sentence Stories From People Who Have Built Better Habits

None of these stories are mine. They were sent to me by readers of Atomic Habits. My hope is that these examples will illustrate how real people are putting the book into practice. They will show you what people are actually doing to build good habits and break bad ones. And hopefully, they will spark some ideas for how you can do the same.

news conversion

SBR 5 Lorem Ipsum News 2 [8 May]

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum.

SBR 4 Lorem Ipsum [8 May Top Stories]