A sneak peek inside UOB’s new wealth banking centre in Jurong Lake District

It will cater to 30% of Singapore’s rich.

United Overseas Bank recently opened a new universal branch and Wealth Banking Centre in Jurong Lake District to serve the banking needs of the rapidly developing community. The new UOB Wealth Banking Centre at Jem shopping mall, the first of its kind in the West, is set to cater to the estimated 30% of Singapore’s rising rich who live in the West.

The new universal branch will serve the personal banking and financing needs of both retail and business customers. UOB will relocate its existing universal branch at Jurong East Central to the new branch.

Mr James Phoen, UOB’s Head of Sales and Distribution for Personal Financial Services said the UOB Wealth Banking Centre is the first of its kind for rising rich customers in the western part of the island and will help meet the financial needs of this underserved segment.

“It provides these ambitious achievers and families with the specialised investment advisory they require to help grow and protect their wealth,” he added.