Find out how this Singapore startup allows customers to send money through Facebook

CEO reveals next big plans.

Incorporated in April 2012, Singapore startup fastacash™ aims to provide a global platform which allows users to transfer value (money, airtime, other tokens of value, etc.) along with content (photos, videos, audio, messages, etc.) through social networks and messaging platforms.

The company has developed a patent pending link generation technology that enables the value transfer with a secure link.

In an exclusive interview with the Singapore Business Review, Vince Tallent, Chairman & CEO, shared “given that our model is B2B2C, we embed our technology into our partners' (remittance companies, banks, mobile operators, social networks, solutions and by way of the various partnerships we have, we will be able to create a network of mobile wallets that can interact with one another through a common link generation technology.”

As a technology enabler, fastacash™ partners with companies and brands in the payments, remittance, consumer products, social and gaming industries to bring its technology to end users.

fastacash™ traces its humble beginnings from the founders’ own experience and need for a speedier money transfer transaction.

“One of our co-founders sent money from Singapore to India on a regular basis to provide support for his parents. He also spent a fair amount of time on the road for work and didn't have a convenient way to give his daughter pocket money.

At the same time, he was using social networks to stay connected with his family and friends through different social networks and so he wondered if there was a way to combine payments with social across mobile phones. Thats where the idea was born!,” said Tallent.

Asked about the company’s future plans, Tallent revealed that they are planning to launch their service in Russia and the CIS countries in Q1 2014. That is on top of their existing services in the UK and Indonesia.

"We have also recently signed more partners that will allow us to expand our global footprint", he added.