Local artisans initiative reaches over 150 homegrown brands

The third phase targets to expand their reach internationally.

The Singapore Tourism Board (STB) and Enterprise Singapore (EnterpriseSG) have introduced 58 new brands to the "Made With Passion" initiative, marking the launch of its third phase. This brings the total number of brands under the Made With Passion mark to over 150. 

The 58 new Made With Passion brands were selected from over 150 applicants across four categories: Beauty & Wellness, Fashion & Accessories, Home & Décor, and Packaged Food & Beverage. These brands represent Singapore's diverse lifestyle sector and share a commitment to quality and innovation.

The initiative aims to promote and support local brands while building on Singapore's destination brand, "Passion Made Possible."

In earlier phases, the focus was on creating awareness domestically, resulting in close to 60% of respondents in a consumer survey being more likely to recommend Made With Passion brands.

In this third phase, the initiative aims to expand internationally, highlighting the stories of local entrepreneurs and promoting Singapore lifestyle brands worldwide.

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"Made With Passion" is a nationwide initiative led by STB and EnterpriseSG, launched in 2020 to celebrate and support local brands.

Some of the new Made With Passion brands include Simone Jewels (fine jewelry), Hush Candle (candles), KYDRA (activewear), Our Barehands (sustainable lifestyle), Mason and Smith (artisanal shoe and leather care), Mighty Jaxx (collectibles design), PRISM+ (consumer electronics), BreadTalk (bakery), and IRVINS (salted egg snacks).

They have been featured at international showcases and events, including those in New York and Manila, and collaborations with regional influencers and content publishers.

Looking ahead, Made With Passion brands can expect more opportunities for international exposure, with plans to feature them at events in Germany and India. 

They are also available on various e-commerce platforms for international customers to purchase Singaporean products online.