OrangeTee and Edmund Tie merge to create Singapore's third largest property agency

OrangeTee & Tie will have more than 4,000 agents.

OrangeTee and Edmund Tie & Company announced the launch of a joint venture (JV) company, OrangeTee & Tie Pte Ltd. OrangeTee & Tie is the result of a merger between the associate agency division of OrangeTee, comprising 2,938 agents, and Edmund Tie & Company Property Network, comprising 1,122 agents as 24 August 2017. The combined entity will be more than 4,000-strong, making it the third largest associate agency in Singapore.

Commenting on the merger, OrangeTee’s managing director, Mr Steven Tan said: “Real estate and the wider economy are going through structural changes. Digitization and the sharing economy have disrupted many traditional modes of commerce, and the market has responded by consolidating and rationalizing. To do well in real estate, we need to be able to create economies of scale to enhance productivity and cost effectiveness, harness adequate manpower with broad skill sets for market coverage and penetration, and leverage on technology to maximize efficiency and effectiveness.”

Ms Ong Choon Fah, Edmund Tie & Company’s chief executive officer, added: “OrangeTee and Edmund Tie & Company Property Network are both established industry brands known for strong work ethics and high levels of professionalism. The similarity of organizational cultures is a good start towards a successful merger that is sustainable over the long term. Additionally, both firms complement each other well in terms of capabilities.”

Edmund Tie & Company Property Network traces its origins to parent company, Edmund Tie & Company (SEA) Pte Ltd, the latter of which is a full-service property consulting firm that has extensive experience in project marketing and development consultancy, and enjoys the support of industry-leading professional services such as research, consulting, valuation, and property and hospitality management services.

With the combined portfolio of the two firms, OrangeTee & Tie has more than 50 existing residential projects, and at least 4 upcoming launches.