Launching: The Sound, 16 @ Amber and Flamingo Valley

The East is in the spotlight this week as new launches in District 15 target a mix of new home owners, investors and families.

The Sound by Far East Organization
Location: District 15, 539-551 East Coast Road
Tenure: Freehold
Launch: 30 April 2010
T.O.P: 3Q 2013
Type: The Sound is a low-rise freehold condo located in the Telok Kurau / East Coast Road area. This development comprises of 104 units, ranging from one to five bedrooms covering a site area of about 80,000sq ft. All four-bedroom units come with an attic and a roof terrace. Units range from 581 – 1873 sq ft. Pricing for two-bedrooms and three-bedrooms are about $1450/sq ft and $1380/sq ft respectively.
Analyst's forecast: The recent projects in the Telok Kurau vicinity such as WhiteScape,The Cotz and Envio have sold well despite a more modest advertising budget, where a sizable percentage of these sales were derived from drive-by crowds. District 15 is fairly close to the future Marina Bay Downtown, sports hub, the Integrated Resort and will attract investors and families-alike. This property will appeal to families who like a low-rise environment with a good mix of facilities.

16 @ Amber by Novelty Group
Location: District 15, 16 Amber Road
Tenure: Freehold
Preview: 17 May 2010
T.O.P: 4Q 2014
Type: 16 @ Amber is a freehold condo at Amber Road, near the Chinese Swimming Club. This 40-unit apartment has a mix of one to two-bedroom units with a size of 420sqft and 667/710sq ft respectively.
Developer Novelty Group with track records like Espada, The Calypso, Bluwaters & Atrium Residences is known for its slick interior design with luxurious finishes and imported fittings.
Analyst's forecast: The future MRT station serving residents in the Marine Parade facility is a big plus point as 16 @ Amber is situated in the vicinity. Will appeal to both investors and new home owners.

Flamingo Valley by Frasers Centerpoint Homes
Location: District 15, 460-480 Siglap Road
Tenure: Freehold
Preview: Early May 2010
T.O.P.: Estimated April 2015
Type: Flamingo Valley was purchased in early 2007 by Frasers Centrepoint Homes after a successful en-bloc sale for close to $200m in early 2007. The development will comprise of 393 units ranging from one to four bedrooms and was designed by renowned Japanese architect Miyake Masaki of Amara Sanctuary Resort and Bangkok City Tower fame.
Analyst’s forecast: District 15 has been the most popular district for private home resale in the past 3 years. Analysts expect a strong response from buyers, especially ex-Flamingo Valley dwellers. Prices estimated at an average of S$1200-$1300 psf.

Source credit: Keith Ng, Asia Property Group Pte. Ltd.
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