Far East Hospitality launches partnership with Indonesia's ARTOTEL group

The partnership is part of the Far East Hospitality regional expansion.

Far East Hospitality has signed a Strategic Alliance Agreement with ARTOTEL Group – Indonesia’s leading boutique hospitality and lifestyle group. The Group covers a wide range of offerings, including integrated hospitality, food & beverage, creative event management, and artsy merchandising.

Under the terms of the partnership, both parties will collaborate across operations, branding, and training, as well as support business growth across markets.

As part of the agreement, both Far East Hospitality and ARTOTEL Group will be represented as an “Affiliate Brand” on the respective parties’ distribution channels and ecosystem. Far East Hospitality will also work with ARTOTEL Group to enhance its presence in Indonesia and gain meaningful market share. Both parties will also conduct training exchanges to share industry best practices and increase internal knowledge and expertise across markets.

“Singapore and Indonesia are key inbound markets for our respective tourism sectors. As such, we see strong synergies for both countries. ARTOTEL Group also has a large network in Indonesia where we do not have a presence in. From a brand architecture perspective, it fits into a niche segment which we are currently not represented. Amid discussions to explore a ‘travel bubble’ between both countries, we look forward to leveraging our combined portfolio to appeal to both domestic and regional markets,” said Arthur Kiong, chief executive officer of Far East Hospitality Management