Ascott to offer ‘Best Rate Guarantee' in industry

Initiative can propose guests the best rate by reserving through any of Ascott’s three brand websites.

CapitaLand’s wholly-owned serviced residence business unit, The Ascott Limited (Ascott) has launched a “Best Rate Guarantee‟ initiative, promising the lowest publicly available Internet rate each time a guest makes a booking through any of Ascott’s websites. This is the first time such a programme has been offered in the serviced residence industry.

Guests can now be confident of obtaining the best rate each time a reservation is made through any of Ascott’s three brand websites – Ascott (www.the-ascott.com), Somerset (www.somerset.com) and Citadines (www.citadines.com), according to an Ascott's report.

If a guest finds a lower rate for the same property, apartment type and reservation dates on another website within 24 hours of their confirmed booking made on Ascott’s website, upon verification, Ascott will honour the lower rate found and extend a further 10% discount off that rate.

Mr Tony Soh, Chief Corporate Officer of The Ascott Limited, said: “As the leading international serviced residence owner-operator, Ascott constantly finds new ways to enhance our customers’ experience. Being the first in the industry to guarantee the best rates on our websites is another demonstration of Ascott’s strong commitment to our customers. With Ascott’s ‘Best Rate Guarantee’, our guests will enjoy peace of mind when they make their online bookings directly with us.”

Ascott’s “Best Rate Guarantee‟ initiative is applicable for daily Internet rates and stays that are less than a total of 30 nights.