SPH and Perennial Real Estate ink deal to organise co-branded events

The partnership will leverage on SPH’s content creation capabilities and Perennial’s property assets.

Singapore Press Holdings (SPH) and Perennial Real Estate Holdings (Perennial) have entered into a strategic partnership to capitalise on the synergies between the two organisations to conceptualise and organise co-branded events, an announcement revealed. 

The memorandum of understanding (MOU) will see SPH and Perennial leveraging on each other’s strengths, including SPH’s content creation capabilities and Perennial’s property assets to facilitate the exploration of revenue generating initiatives for the benefit of both organisations.

According to the announcement, the events which are organised under the MOU will be held at Perennial-owned or Perennial-managed venues, including Capitol Singapore (Capitol Theatre, Outdoor Plaza and Arcade@Kempinski), CHIJMES, Chinatown Point, TripleOne Somerset, AXA Tower and House of Tan Yeok Nee.

In addition to venue partnership and sponsorship, both SPH and Perennial will tap on mutual customer bases and explore joint marketing initiatives.

SPH highlighted that UFM100.3’s U1000 Music Countdown, which was held recently at Capitol Singapore’s Outdoor Plaza, was an event that was part of this partnership. Some upcoming SPH events under this partnership include Singapore Book Fair 2019 and UFM100.3’s Global Chinese Golden Chart Awards Presentation.