NGDATA sets up APAC hub office in Singapore

It also announced new head of APAC operations.

Companies worldwide are now increasingly looking to acquire and implement data-driven solutions that directly address their commercial priorities in big data. As such, in an effort to help the financial institutions in Singapore and the APAC region, NGDATA , a customer experience management solutions company, is setting up its APAC hub office in Singapore to support its regional expansion plans and meet continued demand for its services in the banking sector.

As part of this expansion, NGDATA also announced that Frank Weyns joins the company as head of APAC operations. In this role, Frank is responsible for managing NGDATA’s sales and field operations in this region.

Weyns brings more than twenty five years of experience leading international sales, advisory and enterprise software implementation teams. Prior to joining NGDATA, Weyns held a variety of roles at industry-defining fintech companies such as Algorithmics, Misys and Reval. He also held senior positions at advisory practices E&Y and Deloitte.

Singapore Business Review caught up with Frank to talk about his new appointment. Here’s a transcript of the interview

1. What makes you excited about your new position?
Companies worldwide are now increasingly looking to acquire and implement data-driven solutions that directly address their commercial priorities in big data. I am particularly excited as we begin to bring forward NGDATA’s Lily Enterprise. The solution allows customers to boost business performance by leveraging their infrastructure to improve client communications. It is also the customer experience management solution that we will be using to grow our customer base in the region.

2. What three goals are you focused on?
We look forward to working closely with customers across the APAC region where leading edge technology is recognized as a major differentiator.
We look forward to building a solid customer base in Singapore, and in time, to expand the reach of NGDATA in our vertical markets, for instance, the financial service, media/publishing and telco industries.
It is also key to establish NGDATA as the thought leader in the customer experience management industry with Lily EnterpriseTM, which can assist our customers to enhance interactions, provide better inbound marketing, churn prevention, and to deliver more targeted and relevant offers.


3. What will you do differently in this position?
NGDATA is an energetic and fast growing entity. Singapore will be a key hub for us when expanding to Asia.

My key focus is to ensure the success of our customers in realizing the potential of enhancing their customer relationships. Through our customers, I hope to also build NGDATA’s presence in the banking industry within Singapore to help banks deliver more relevant customer experiences. This has proven to be beneficial when assisting retail and wealth management banks.

4. What changes are you planning for?
This is a new position, and there are not really changes to consider, but I will be focusing on building and expanding the business in the region.

5. What are your key business philosophies?
Just as we sell a solution to allow subscription based companies to better understand and serve their customers, we also believe in delivering outstanding service to our clients in order to strengthen their goals.

6. What previous positions prepared you for this one and how?
I bring more than twenty-five years of experience leading international sales, advisory and enterprise software implementation teams. Prior to joining NGDATA, I held a variety of roles at industry-defining Fintech companies such as Algorithmics, Misys and Reval. I also held senior positions at advisory practices at E&Y and Deloitte.

7. Anything else you'd like to add?
NGDATA aims to take customer experience management to the next level – which is key in the APAC region. The company will be assisting banks in gathering and analyzing all types of information about their customers, which will help build a more effective relationship. Most importantly, it aims to allow banks to better deliver targeted and timely customer experiences that are expected in today’s data-driven world.