iProperty.com acquires rival website

The Singapore-based property website with an estimated monthly average of more than 400,000 unique visitors has now taken over SG-House.com.

Mr Shaun Di Gregorio, Chief Executive Officer of the iProperty.com Group said, “We are very excited about this acquisition. Not only does it clearly define our position as the market leader in Singapore, but is also in line with our commitment to focus on the needs of our customers, to continue to expand our product offerings, and to empower the people using our website with practical tools for their property searches.”

With the acquisition of this online forum, iProperty.com Singapore adds the element of community and discussion to its powerful property search engine and comprehensive database, thereby boosting its product offerings considerably for property hunters and agents.

“Property buyers and sellers behave differently in this time and age, and are increasingly using the internet to have conversations, conduct research and gather information before a transaction takes place. We have to stay relevant in this landscape and provide a robust channel for our users and customers,” added Di Gregorio. “With this acquisition, what it translates to for our customers is a massive boost in traffic to their listings, that is more people looking at their advertised properties, which of course means more leads for our customers.”

According to an iProperty.com report, the website has plans to incorporate an iProperty.com’s search box into SG‐House.com, so that users of SG‐House.com can conveniently search for properties as well as participate in informative forum discussions. The latest real estate news from iProperty.com Singapore will also be posted on the SG‐House.com to spark more topics for discussion, resulting in further insights for property buyers and enthusiasts, and increased viral marketing for property sellers and agents.