The Saxo Difference

Excitement has just entered the trading and investment arena. Technology has never really been static. With its shifting features from PCs to laptops, to the ever increasing use of tablets and smartphones, the convenience of trading 24/7 is now at the touch of the traders’ fingertips. This phenomenon is evidenced by the trading platform developed by Saxo Capital Markets, a subsidiary of Saxo Bank Group, the international investment bank that deals with online trading and investment in multiple global financial markets.

“While most platforms only allow traders to buy and sell stocks without any risk minimisation, the Saxo Equity Platform allows clients to view the share price performance, operational performance and valuation multiples including three years forecasts of aggregated analysts estimates of over 11,000 stocks. This depth of fundamental data was previously unavailable to private investors and will empower our clients to explore stock price sensitivities to commodities, currencies and interest rates,” according to Saxo. The Saxo Equity Platform will be available on SaxoTrader and SaxoWebTrader from Q2 this year.

The Saxo Equity Platform addresses the rise in “execution only services” following the escalating need for more complex trading techniques, which will allow transparent trading of more than 13,000 stocks listed on 23 major exchanges worldwide. Too good to be true? The thing is, this is the only latest of many other innovative features that Saxo developed for the convenience of its account holders since 1992.

Currently, there are three specialised trading platforms developed by Saxo for its clients. The SaxoWebTrader, a browser-based platform which provides online trading access to Forex, FX Forwards, Spot Gold & Silver, CFDs, Index Tracking CFDs, Stocks, ETFs and ETCs; the downloadable SaxoTrader, made for investors who wish to trade multiple assets on one integrated platform; and the SaxoMobileTrader, for the smartphone users among its client base. SaxoMobileTrader mixes the convenience of mobile trading and the security of the SaxoTrader platform for optimal trading experience. It “was developed to allow clients to use a single account login to switch between interfaces to suit their lifestyle,” explains Saxo. This is best applied to FX trading – a global market that trades around the clock. Saxo Bank recently acquired the Danish-owned software and IT services provider, Initto. This provides a strong push to Saxo’s commitment to “providing an intelligent platform” for end-users. “The acquisition drives the continued development of our trading systems by adding approximately 200 IT professionals to our India and Ukraine IT development centers, in addition to our IT center in Copenhagen,” according to Saxo. Thus, “efficiency through IT investments, work process rationalizations, and outsourcing,” are easily achieved.

End-users need an intelligent platform to match their trading styles, and Saxo puts that on top priority. “Tight pricing has become a basic requirement, but this does not mean that people are necessarily making money on their investments. We believe the end-users, the individual investors underlying many of our client relationships, require the right analytical tools in making their trading decisions,” Saxo declares.

Security issues permeate web trading, and it does not escape the global firm. Current security measures employed by Saxo to protect client information include “the usual security systems such as password-protected log-in and encrypted payments in place. (We) also have a team of in-house IT professionals working round-the-clock to support and secure our information and operating systems,” says Saxo. This erases disconcerting fears arising in global traders’ minds for possible security breaches in their information.

The overwhelming solutions Saxo provides are only exceeded by its determined desire to provide intelligent trading modules for better decision-making and their invariable focus on the improvement of the “depth and quality” of their service. This is “the difference between Saxo and our competitors in the online trading space,” Saxo posits. The heart of its relationship with its clients is key to allow their clients understand the products they trade and the risks involved. “As part of our efforts to educate customers, Saxo offers educational tools such as TradeMentor on our website and have regular seminars for our clients,” according to Saxo.

“Singapore’s superior technology infrastructure and the wealth of financial information available online has resulted in an exponential growth in online trading, and we expect a continuation of the geometric growth witnessed over the last four years.” With the expansion shown by Saxo’s vigorous acquisitions and the remarkable solutions and tools constantly developing under its roof, the paths are certainly clearing away for this innovative financial firm to overtake its imitators and competitors.

SAXO CAPITAL MARKETS PTE. LTD
3 Church Street, #30-00
Samsung Hub, Singapore 049483
T: +65 6303 7800
Website: www.saxomarkets.com.sg