Things you need to know about SIA’s in-flight e-shopping experience

Travellers can shop for exclusive airline merchandise and other products.

Travellers can now shop on board Singapore Airlines’ select Airbus A350 aircraft as it launches the world’s first in-flight online shopping experience.

In partnership with e-commerce platform KrisShop, this service will soon progressively be rolled out across all of SIA’s network, except the Boeing 737-800 NG.

Customers will be able to choose from more than 4,000 products across a wide range of categories including exclusive airline merchandise, beauty products, fragrances, electronics, and liquor. They will enjoy duty-free prices on orders that are delivered on their next Singapore Airlines flight. Customers can also choose to have their purchases delivered directly to their homes.

SIA and KrisShop are working with AirFree, Thales, and Panasonic Avionics to offer this all-new in-flight e-shopping experience for its customers. It leverages an industry-first air-to-ground connectivity technology, which connects KrisShop directly to the aircraft IFE system and enables both live updates on product availability and credit card authorisation.

As part of the launch, customers will enjoy a 15% discount if they spend a minimum of $150 on pre-order items to be delivered to them on board their next flight, or a 10% discount with no minimum spend on home delivery orders. KrisFlyer and PPS Club members can continue to accrue KrisFlyer miles for their purchases when they shop on board eligible flights.

"E-commerce is the future of shopping, and integrating this feature into our in-flight entertainment system is yet another industry first for SIA. This allows KrisWorld to go beyond movies, television shows, music, and games, and offer customers more of what they want while flying with us. This is part of our unwavering commitment to continuously innovate and enhance our product and service offerings, and augment the travel experience for our customers,” said Yeoh Phee Teik, Senior Vice President Customer Experience, Singapore Airlines.