Singapore Airlines raises S$1.418 mln for Community Chest

Singapore Airlines raised funds through the sale of the evening’s tables, a silent auction and a raffle draw at its charity gala dinner.

Singapore Airlines raised S$1.418 million for Singapore’s Community Chest, a non-profit organisation that channels funds to assist the less advantaged in the community, at the Singapore Airlines ICP Cookbook Charity Gala Dinner, held on Friday evening, a Singapore Airlines announcement said.

Mr. Stephen Lee, Singapore Airlines’ Chairman, presented the cheque to Ms. Jennie Chua, Chairman of Community Chest. Singapore Airlines raised funds through the sale of the evening’s tables, a silent auction held during the course of the dinner and a raffle draw where the winner walked away with a pair of First Class tickets to any Singapore Airlines destination.

Present in the gala dinner were His Excellency President Nathan and Mrs. Nathan, eight celebrity chefs whose recipes can be found in the Airline’s International Culinary Panel (ICP) cookbook, Above and Beyond: A Collection of Recipes from the Singapore Airlines International Culinary Panel, and one of the Airline’s wine consultants, Michael Hill-Smith.

Highlights of the evening were the gourmet food and fine wines served. Guests were entertained by a performance by the talented cabin crew who form the Singapore Airlines Cabin Crew Performing Arts Circle.

To kick off the sale of Above and Beyond, Singapore Airlines held a book signing event at Borders at Wheelock Place the following day, 10 July 2010.

Five chefs who contributed recipes to the cookbook, namely Sam Leong from Singapore, Matt Moran from Australia, Sanjeev Kapoor from India, Georges Blanc from France and Yeung Koon Yat from Hong Kong, were present to autograph customers’ copies of Above and Beyond. The chefs also answered culinary questions and gave out helpful tips to create a restaurant-style meal at home.

Singapore Airlines said it will continue to raise funds for Community Chest through the sale of its cookbook, Above and Beyond, which features a collection of 50 recipes contributed by ten celebrated chefs who have served or are currently serving on the Airline’s International Culinary Panel. All net proceeds, accumulated from its launch to the end of the year, will go to Community Chest.

Local customers may purchase Above and Beyond from Borders, as well as Times Newslink, Times Travel and Relay stores in Changi Airport. Customers overseas may purchase the cookbook online at www.krisshop.com or from the KrisShop catalogue. All customers who purchase Above and Beyond online or via the KrisShop catalogue on or before 31 December 2010 will get their copies delivered free of charge by United Parcel Service (UPS).