Scoot, Tiger to adopt a single brand

This is expected to take effect next year.

Budget Aviation Holdings Pte Ltd, which owns and manages the SIA Group's budget airlines Scoot and Tigerair, announced its intention to pursue a single brand and operating licence next year.

The integration is expected to be realised between mid and end 2017, given the full spectrum of commercial, operational and regulatory considerations. This will encompass flight scheduling and connections, as well as touchpoint integration for guests including a common website, contact centre and check-in counters.

“Scoot and Tigerair have made good progress in their integration since the establishment of Budget Aviation Holdings as a common holding company in May,” said Singapore Airlines CEO and Budget Aviation Holdings Chairman, Mr Goh Choon Phong.

“The integration has already led to commercial and operational synergies between Scoot and Tigerair that are providing growth opportunities for both airlines, an example being Scoot's plan to launch its first European service, to Athens, next year. Following a review, we have determined that the logical next step is to pursue a common operating licence and common brand identity to enable a more seamless travel experience for customers.”