517 views
Photo from DBS website

LIST: Most valuable Singaporean brands of 2024

The top company has a brand value of US$11b.

For the 12th consecutive year, DBS was named the most valuable Singaporean brand of 2024.

According to Brand Finance, DBS had a brand value of US$11b, up 5%.

In terms of brand strength, DBS saw its score increase by 1.6 points to 88.0 out of 100, keeping its AAA rating.

"DBS has shown significant growth in research metrics on customer service and marketing efforts, as well as good scores on metrics pertaining to perceptions of its data security and value for money," Brand Finance said.

Behind DBS is Marina Bay Sands (MBS), with a brand value of US$6,2b and UOB, which saw a 2% increase in brand value to reach US$5.6b.

MBS scored 91.8 in brand strength and received an AAA+ ranking. Meanwhile, UOB recorded a 0.5-point increase in brand strength to reach 80.5, preserving its brand strength rating of AAA-.

"[UOB] recorded strong scores on research metrics on perceptions of data security and marketing efforts," the report stated.

In the fourth and fifth ranking were OCBC Bank, with a brand value of $5.0b, and Singtel ($4.0b), respectively.

Completing the top 10  in order were Great Eastern (US$3.5b), Singapore Airlines (US$2.2b), Lazada (US$2.1b), Olam (US$1.6b), and Tiger (US$1.5b).
 

Follow the link s for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Lorem Ipsum Singapore Business Review
The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.
Lorem Ipsum 2
Contrary to popular belief, Lorem Ipsum is not simply random text.