Here's a glimpse of Tiger Airways' brand new corporate image

Leaping tiger icon misses new logo.

Tigerair unveiled its brand new identity at a press conference held at Changi Airport’s Terminal 2 today. One of the most obvious changes is the absence of the leaping tiger icon on its logo.

In a release, Koay Peng Yen, Group CEO of Tiger Airways Holdings, said, “Leisure travel is all about accumulating great experiences and memories. We hope that the new Tigerair can represent relaxation, joy and adventure in the hearts on our customers.”

The new face of Tigerair has a fresh and upbeat look that embodies its brand personality — warm, passionate and genuine. The leaping tiger that used to be the main element of Tigerair’s logo has made way for a contemporary grey rounded font typography, with blushing orange accents.

The Singapore-born and bred budget carrier has also been creating synergies between all Tigerair airlines in Singapore, Indonesia, and the Philippines by allowing customers to book connecting flights from any of these carriers. Passengers can connect flights seamlessly in Singapore without clearing immigration or transferring their own luggage.

The airline plans to enable mobile and web check-in for all customers, allowing customers without check-in baggage to head straight to the departure lounge upon arrival at the airport.

Customers can also look forward to more capabilities on offer via Tigerair’s mobile application, which currently contains many functions, including searching and booking flights, and selecting seats. The mobile app is available on Android, Apple, and Blackberry platforms.

Explaining the reason behind the brand refresh, Mr Koay said, “We have initiated a series of changes since late last year, and this brand identity should be seen as a reinforcement of our commitment towards a better and bolder Tigerair.”

“We look forward to being the leading airline and travel partner connecting people across Asia Pacific, and being part of the communities we fly to. This charity flight to Penang is a great start, but we are not stopping here.

Our other Tigerair counterparts in Australia, Indonesia and the Philippines will also be launching their own corporate citizenship activities," he added.