Tiger Airways introduces priority boarding service

boardmefirstTM empowers customers with priority boarding service with no need for frequent flying by only $6.

Tiger Airways Singapore has launched a new service for passengers who want priority boarding, without having to pay high fares and chalk up frequent flyer miles, according to a Tiger Airways report.

Called boardmefirstTM, this new service is now available on Tiger Airways’ international flights for S$6 per passenger per flight sector.

Rosalynn Tay, Managing Director of Tiger Airways Singapore, said, “boardmefirstTM is our latest innovation for customers to enjoy what they really want for a really low fee. It is the result of our Customer Task Force efforts to find out directly from customers what they want. One of their suggestions was to provide priority boarding the low-cost way, without requiring them to chalk up expensive miles.

“Since its soft launch on 2 July, response to boardmefirstTM has been encouraging. Customers are already warming up to the cool comfort of boarding and getting seated first, which goes to show that low fares and choice make a powerful combination.

“Other services that we have innovated for passengers include Luggage UpsizeTM and Seat Selector. boardmefirstTM will complement them and contribute to Tiger’s business as another ancillary revenue stream,” said Rosalynn Tay.