Singapore Airlines rolls out Miles of Good campaign

KrisFlyer members may nominate frontliners as beneficiaries.

Singapore Airlines has launched the Miles of Good campaign as part of their CSR activity under SIAcares, a press release confirmed. The goal of this campaign is to donate 100 million KrisFlyer miles to selected frontliners.

Under this campaign, KrisFlyer members may nominate deserving individuals and donate a minimum of 1,000 miles. Professionals eligible for nominations are healthcare workers, public transport workers, supermarket employees, cleaners, food delivery, courier, and postal services personnel.

Nominations must be made on or before 10 August and miles donations can be made till 20 November, the press release added. With this initiative, Singapore Airlines is expecting to raise 70 million KrisFlyer miles and is planning to contribute another 30 million.

SIA will contact eligible nominees to submit their details including their KrisFlyer membership number through online. Singapore Airlines will then get in touch with the successful nominees who will receive up to 60,000 KrisFlyer miles.

These miles can be used to book flights on Singapore Airlines, SilkAir, Scoot, or any other KrisFlyer partner airlines.