Singapore Airlines to revamp airport lounges worldwide

The refurbishment of SilverKris Lounges is worth more than $20 million.

In a release, Singapore Airlines has appointed renowned architectural and interior design firm ONG&ONG to develop a new design concept to be applied to all of the Airline’s airport lounges worldwide. The appointment is part of a more than $20 million investment programme in SilverKris Lounges for the next five years intended to enhance the travel experience of our customers.

The new design concept will be rolled out progressively to the Airline’s lounges from the middle of next year. The SilverKris Lounge at Sydney Airport will be the first to be fitted out with the new design concept.

Customer engagement will be a part of the design process, and a mix of customers will be involved from the initial conceptualisation to the testing and evaluation of prototypes.

ONG&ONG was selected following an extensive tender exercise involving the participation of both local and international design firms. The project will be headed by ONG&ONG’s Experience Design studio OX:D which is known for its 360º design approach that combines both design and business solutions.

The firm had impressed SIA with its multi-disciplinary approach as well as the insights it had gleaned into what customers today are looking for - having interviewed frequent flyers about their experiences of airport lounges and travel in general.

Ahead of the introduction of the new design concept next year, Singapore Airlines continues to focus efforts on improving existing SilverKris Lounges, as part of the more than $20 million investment programme over five years.

Singapore Airlines has 15 SilverKris Lounges at airports around the world, inclusive of new lounges at Delhi and Seoul airports.

The Delhi lounge recently had its soft opening and is to be officially opened in September. The Seoul lounge is slated for completion at Incheon International Airport by the end of this year.

In addition, the SilverKris Lounge at Melbourne Airport will be undergoing expansion and renovation works. Due for completion around the end of November, the improvements will offer increased seating capacity as well as a new dining area.