Singapore Airlines appoints international design firms for cabin products

DesignworksUSA and James Park Associates will revamp seats and cabin interiors on Boeing  777-300ERs, Airbus A350s and Boeing 787s.

In a release, Singapore Airlines has appointed two world-renowned design firms - BMW Group subsidiary DesignworksUSA, and UK and Singapore-based James Park Associates (JPA) – to help develop the next generation of in-flight cabin products that will be introduced from the second half of next year.

The appointment of the international design consultants is in line with SIA’s intention to remain at the forefront of airline product innovation, with the world’s best in-flight products in all classes of travel.

Revamped seats and cabin interiors as well as the latest generation of in-flight entertainment offerings will be introduced progressively, starting on new Boeing 777-300ERs that will enter service from the latter half of next year. This will be followed by Airbus A350s and Boeing 787s, in addition to possible retrofits to aircraft already in service.

SIA operates more than 100 widebody aircraft and has had a longstanding policy of maintaining a young and modern fleet, which currently averages just over six years in age. With more than 60 new aircraft on firm order with Airbus and Boeing, capital expenditure is expected to amount to nearly $12 billion over the next five years.

“Singapore Airlines is always looking towards the future and we have many major investments lined up for the years ahead to help us retain our leadership position. In this business if you are staying still you are moving backwards, as your competitors can catch up quickly. It is therefore important to always be planning for the future,” said Mr Tan Pee Teck, SIA’s Senior Vice President Product & Services.

“DesignworksUSA and JPA are working with us to develop our newest generation of cabin products and the collaboration has been extremely positive to date. Working with our own teams in our dedicated Product Innovation Department, and taking into account customer feedback, we are all genuinely excited about the in-flight products that will be introduced from next year, which will improve upon our existing award-winning cabin offerings.”