, Singapore

Tiger Airways' low fares strategy working well: Phillip Securities Research

Below is the highlight from the research note of Phillip Securities Research on Tiger Airways May 23, 2011.

Keep the entry fare low & profit on the ancillaries
Tiger Airways’ strategy of keeping entry fares low, while profiting on the ancillaries looks to be working very well for them. Their low entry fares enabled them to consistently keep load factors high to reduce their unit fix cost. The key source of profitability for Tiger Airways really lies with its ability to entice customers to spend more on add-ons, which cost close to nothing to them. Average ancillary revenue is broadly on the uptrend staying high at S$22/pax for the quarter.

Fleet deployment across the network
Tiger Airways had disclosed that they intend to grow the fleet size across the Group to 35 aircrafts by end FY12. However, this net increase of 9 aircrafts from the current 26 could be deployed across anywhere across their network. Management had disclosed that they will likely keep the Australia fleet size at 10 aircrafts and will seek to deploy the rest of the net adds in Asia. We believe that a significant no. of aircrafts would be deployed to its JVs, as we estimate that Singapore would likely require 3-4 additional aircrafts to grow its capacity by 40%.

Growing as a Group
Tiger Airways used to be a much simpler business with two main subsidiaries of Tiger Airways Australia and Tiger Airways Singapore. However, the Group had disclosed plans to setup joint ventures in Thailand (Thai-Tiger: 39.0%), Philippines (SEAIR: 32.5%) & most recently Indonesia (Mandala: 33.0%). SEAIR had commenced operations with 2 aircrafts, while the commencement date of operations for the other two JVs are still not clear at the moment. We believe that these 3 JVs would collectively require the balance of the net increase in aircrafts to be delivered in FY12. We opine that this strategy of setting up partnerships across Asia would give them maximum flexibility of deploying their fleet to seek the best potential returns. However, we had not factored in potential earnings and investments into these JVs yet as earnings visibility are unclear at the moment.

Follow the link for more news on

Join Singapore Business Review community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Most Read

1. Expert

Top News

Lorem Ipsum text in year 2025
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

Exclusives

Cropping Issue on Responsive one
Contrary to popular belief, Lorem Ipsum is not simply random text. 
Artificial Inteliigence Testing
Contrary to popular belief, Lorem Ipsum is not simply random text. 
Lorem Ipsum is simply dummy text of the printing and typesetting industry.
Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.
Lorem Ipsum Singapore Business Review
The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.The text to display in the title bar of a visitor's web browser when they view this page. This meta tag may also be used as the title of the page when a visitor bookmarks or favorites this page, or as the page title in a search engine result. It is common to append 'Singapore Business Review' to the end of this, so the site's name is automatically added. It is recommended that the title is no greater than 55 - 65 characters long, including spaces.