Singapore Airlines finally discovers social media, so what’s next?

It surely has a lot of catching up to do to make the most of a Facebook fan page including integrating a search and booking engine.

In an e-mail to Singapore Business Review, SIA spokesperson Jill Ng said that the firm considers allowing Facebook users the chance to book flights with them via the social media site to keep pace with the growing competition among international airlines.

“There are no plans to do so at the moment but we are keeping our options open on that,” she said.

Integrating a ticket search and booking with full payments into the social media was started by the US-based Delta in August 2010, followed by Malaysian Airlines in March this year.

SIA is one of the last major airlines to embrace Facebook and Twitter. It just made debut of the two major social media sites last September 5 after taking over an unofficial fan page created by an enthusiastic fan which was able to pick 109,000 fans. SIA to-date has 112,492 fans.

“On both platforms, we look forward to directly engaging our existing and potential customers, maintaining conversations with them and sharing content such as our latest news, updates on promotions, trivia, etc.,” said Ms. Ng.

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